EVALUATION: what kind of media instituiton might distribute your media product and why?

Bauer

When first going on the Bauer media homepage i noticed the use of bright colours and it reminded me of the vibrant colours i myself had used on my contents page (yellows, oranges, luminous green etc). After further exploring the website i came across the brands it posesses. Bauer own over 60 magazine brands including mainstream gossip magazines like heat to popular cinema magazines such as Empire, most notably however is their impressive music magazine collection boasting names such as Q, Mojo and Kerrang. Q, Mojo and Kerrang are all of different genres in music showing the diversity of Bauer productions. What was also very interesting with Bauer media is they also house many radio sites including magic, key 103 and the hits radio to name a few, this shows that throught Bauer they have a stong trusted link to music. Upon looking around their website i found this:

This is a printscreen of Bauers advertising page, what really stands out on this page is that they reach more than 19 million adults, this shows whats a great platform it would be for my magazine and that it could get more promotion than companies such as emap for nothing at all. With bauer they can cross product promote my magazine with their many links to a massive audience. Their radio alone reaches 13.3 million viewers per week. Aswell as their radio links in which my product could be promoted they have tv links too such as the 4 music channel. As a channel completely dedicated to music it would be perfect to use that as an oppurtunity to promote my product and give it crucial air time. The mean age for 4 music channel viewers is 17 so it would fit in great with my target audience. Another thing about this web page is the motto in the top right corner that says 'we think popular' with their track record and attitude to their products its clear that GSOQ would fit in really well. 

Already having the platforms to promote within the company as well as generating a turnover of £2million in 2008 i feel that they would be able to strongly distribute my magazine, invest money and make it a success therefore i would opt for my magazine to be with Bauer media.